“A secret history of the 20th century.”
The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it's a phenomenon to which most are unaware. The film is an exhaustive examination of his theories on human desire, and how they're applied to platforms such as advertising, consumerism and politics.
How both the Labour Party in Britain and the Democrats in America have sought to gain power through use of the focus group, invented by psychoanalysts to fulfil desires of the inner self.
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Recommended titles paired with The Century of the Self.
