TV
Two famous consumer brands, leading rivals in their field, go head-to-head for our money. Why do we love them so much? And who’s best?
Last Episode Aired
2026-04-14
S1E4 — Cadbury vs McVitie's
Kate Quilton peers into the cookie jar to look at the rivalry between the confectioners. She takes in the development of new products, the shrinking of existing ones, and how the contest for publicity takes in everything from the cake-v-biscuit debate and drumming gorillas. Kate also looks at how McVitie's are reinventing the Jaffa Cake, while Cadbury are leaning into collaborations with Biscoff, Oreo and Daim to extend their Dairy Milk empire
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Billed Cast
Kate Quilton
Narrator
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